Taking on new clients

Software that just works, built by the person who answers the phone.

I design, build and look after websites, booking systems, and the technology behind them. Enterprise-grade engineering for businesses of every size. One person, start to finish.

AWS-certified architect500+ teams use my productLondon · works anywhere

Start here

Most clients begin with one of these. Plain scope, plain pricing, plain English.

Website & booking rebuild

Your website, bookings and payments rebuilt so they just work: fast, reliable, and easy to update yourself. Handed over working, with nothing held hostage.

Fixed scope · Fixed price

A second opinion

Worried about the system you already have? I'll review it and give you a plain-English report: what's solid, what's risky, and what to fix first.

Fixed price · About 2 weeks

Monthly care plan

I stay on after the build. Hosting, monitoring, updates and small improvements, all for one predictable monthly fee. No surprise invoices.

Monthly · Cancel any time

Business design

The whole business, designed to work together.

Most problems aren't one broken tool. The website doesn't talk to the bookings, the bookings never reach the CRM, and marketing runs on guesswork.

I design the whole picture: how customers find you, book you, pay you, and hear from you again, with the right technology holding it all together.

CRM & follow-upMarketing & analyticsBookings & paymentsAutomationReporting
How business design works
Your business
Website & bookings
Marketing
Payments
Reporting
Automation
CRM

Real systems, real results

The first one is live and you can try it today. The client work is under NDA, but I'm happy to talk through it on a call.

500+ teams

A real product, run by one person

Exercise Challenge App is my own profitable business: workplaces competing in weekly fitness leagues. I designed it, built it, launched it, and run it. Product, code, hosting and support, end-to-end.

Visit the live site
Next.jsTypeScriptAWSDynamoDBReal-Time
Exercise Challenge App landing page

95% saved

A cloud bill, cut to a twentieth

A client's systems ran (and billed) around the clock for work that happened occasionally. I rebuilt the platform so they only pay when it's actually working, and made deployments routine instead of risky.

AWS LambdaServerlessDynamoDBAWS SAMIaC

Weeks → hours

Releases, unblocked

Every small website change at a major car manufacturer was stuck behind a release cycle that took weeks. I separated the apps from the content system so each team could ship the same day.

GCPAEMCI/CDCloud Architecture

For the technical reader

Enterprise-grade under the hood.

Cloud Architecture

  • ·Solutions design
  • ·Well-Architected reviews
  • ·Terraform / IaC
  • ·Cost optimisation

Full-Stack Engineering

  • ·React / Next.js
  • ·Node.js / Python
  • ·REST & GraphQL
  • ·CI/CD pipelines

Technical Leadership

  • ·Fractional CTO
  • ·Code review & mentoring
  • ·Hiring & team structure
  • ·Process improvement

Architecture Review

  • ·System design audit
  • ·Performance & scale
  • ·Security posture
  • ·Written report
TypeScriptReactNext.jsNode.jsPythonGoAWSGCPTerraformKubernetesPostgreSQLDynamoDBKafkaGraphQL
Jack Robinson, smiling, by the Thames in London

Hi, I'm Jack.

I'm a London-based engineer and architect. I've built systems for some of the world's largest organisations, and I bring exactly the same care to a swim school's booking system as to a car manufacturer's cloud platform.

When you work with me, you work with me: the person who designs it is the person who builds it, and the person who answers the phone when you need something changed.

I work on a contract basis. No padding, no unnecessary process. Just focused engagement on the problems that matter.

Tell me what's slowing you down.

A 20-minute call costs nothing, and you'll leave with at least one useful idea, whether or not we work together.